Overview
“On average, people own 148 pieces of clothing, yet still feel they have ‘nothing to wear.’”
Voderrn is a second-hand fashion platform built around this problem, connecting sustainable fashion with a personalized shopping experience.
My Role
In a crowded resale market, I defined how Voderrn could stand out.
As a UX Engineer, I shaped the product from 0 to 1 through positioning, user research, interaction design, and on-site testing.
Research
Hundreds of competitor analyses and user interviews were conducted.
Users didn’t need more choices - they needed a more personalized experience with less friction.
Design
From the low-fidelity prototype to the final product, I built Voderrn from the ground up, shaping the core experience from browsing through checkout.
Iterations
Good experiences rarely come from the first solution. Through continuous testing and iteration, I refined the product toward its final MVP.
Final Reflection
Voderrn was the first real-world product I built from the ground up.
Through this experience, I learned that good design goes beyond usability -
it can directly shape business outcomes.
Even a small product decision can influence how users discover, purchase, and return.
For more information, contact christusxin@gmail.com.
