Before
The page felt visually crowded, with competing entry points and unclear hierarchy across wardrobe actions, profile cues, and recommendations.
A fashion startup empowering users to build personalized wardrobes and exchange pre-loved clothing, I led the end-to-end design of the website - focusing on the landing, settings, and profile pages to create an intuitive, user-centered experience.
On average, people own 148 pieces of clothing, yet still feel they have “nothing to wear.” Our goal is to turn this problem into personalized outfit choices that boost brand visibility and sales.
Placeholder research copy will summarize key user behaviors, secondhand shopping patterns, and wardrobe planning opportunities.
To I reviewed 10 leading fashion platforms to compare their strengths and weaknesses.
"Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience"
Style Explorer
Typography
Satoshi
Brand Colors
We mapped the wardrobe planning and resale browsing journey to identify where users lose clarity, hesitate, or need stronger guidance before moving from discovery to action.
We refined the desktop experience after reviewing hierarchy, clarity, and how quickly users could understand the wardrobe flow.
The page felt visually crowded, with competing entry points and unclear hierarchy across wardrobe actions, profile cues, and recommendations.
The final direction reduces visible noise, strengthens the main task path, and makes personalized outfit discovery easier to scan.
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