Voderrn

Main Role
UX Designer
Duration
7 Months
Project Type
Secondhand Market

2025

Project Overview

A fashion startup empowering users to build personalized wardrobes and exchange pre-loved clothing, I led the end-to-end design of the website - focusing on the landing, settings, and profile pages to create an intuitive, user-centered experience.

Pain Point

On average, people own 148 pieces of clothing, yet still feel they have “nothing to wear.” Our goal is to turn this problem into personalized outfit choices that boost brand visibility and sales.

148 ? Outfit

Market Research

Placeholder research copy will summarize key user behaviors, secondhand shopping patterns, and wardrobe planning opportunities.

Competitor Analysis

To I reviewed 10 leading fashion platforms to compare their strengths and weaknesses.

Persona

"Using insights from our primary research, we developed detailed persona and empathy map that represent our target audience"

Landon

Style Explorer

From Insights to Action Good research leads to thoughtful design.

Visual Style

Typography

Aa

Satoshi

Heading 01
Bold
42pt
Heading 02
Bold
36pt
Body 01
Regular
14pt
Number
Regular
16pt

Brand Colors

#5A7300
#338C92
#338C92

Journey Map

We mapped the wardrobe planning and resale browsing journey to identify where users lose clarity, hesitate, or need stronger guidance before moving from discovery to action.

Iterations

We refined the desktop experience after reviewing hierarchy, clarity, and how quickly users could understand the wardrobe flow.

Before

The page felt visually crowded, with competing entry points and unclear hierarchy across wardrobe actions, profile cues, and recommendations.

After

The final direction reduces visible noise, strengthens the main task path, and makes personalized outfit discovery easier to scan.

Display of all Deliverables

Final Screens

Next

Reflection

Reflection placeholder.